The Screamery
End-to-end brand creation and digital strategy for a consumer facing artisanal ice cream brand.
Founder
The Screamery Ice Cream Shop
The Journey
Scream for Ice Cream
Unsatisfied with the local Toronto ice cream landscape, I set out to create something of my own. What began as a small creative experiment, quickly evolved into a fully formed consumer facing artisanal brand.
Blink and it’s gone: Exclusivity Culture
From naming and visual identity to packaging, product, website, social content, product shoots, a weekly newsletter and community- I designed the brand end-to-end.
Sold Out
Drawing on my experience in streetwear marketing, I applied a drop-based model built on exclusivity & released limited-edition flavours weekly. This created momentum through anticipation & earned organic press across Toronto.
The Build
The Screamery gained a loyal fanbase spanning the GTA, consistently sold out weekly releases.
"My grandma used to make us Pistachio Kulfi at least once a month while we were growing up until she passed away. Your rendition was pretty much spot on and delicious. Thank you for the nice treat and memory."
— An ice cream loving customer