Content Direction
Live Event Sponsorships
Concerts are one of the most shareable moments in culture. As Director of Digital Content & Partnerships at Live Nation Canada, my team partnered with brands to translate live music into social-first storytelling.
I led these projects end-to-end, spanning:
Creative Concepting
Creator and content strategy
Brand integration
Production and execution
Distribution and amplification
Integrated Marketing
Designing connected content journeys that move people from interest to intent — and ultimately, to one clear campaign destination.
I’ve managed these ambitious campaigns end-to-end, from developing the strategy to production & distribution.
Streetwear + Sneakers
Here’s how I developed digital experiences for communities rooted in sneaker culture covering everything from platform launches, strategic partnerships and event sponsorships.
The Screamery
How I turned a wild passion for good quality ice cream into a beloved local ice cream shop.
