Budweiser Stage
A creator-led storytelling content series designed to spotlight the venue as a destination. The strategy focused on all the ways the venue is More than Music: It’s where Torontonians come together to celebrate birthdays, anniversaries, girls nights, date nights & make core memories all summer long.
Big Impact
Reach + Revenue
Action
An uptick in food & bev sales revealed a clear correlation between timed content flights and the campaign’s ability to influence in-venue behaviour.
Drove a 300% ticket revenue lift relative to digital investment.
Coca- Cola
With exclusivity at the core of the strategy, we positioned Coca-Cola’s limited-edition menu as the must-have ritual of summer at Budweiser Stage.
Impact
After a sold-out first season, Coca-Cola returned with double the investment and expanded the program to include a dedicated PR launch event.
Pop Stars was a creator & fan favourite and turned a limited-edition menu into a revenue driving summer moment.
Can’t get enough
If you know, you know
Boston Pizza
Boston Pizza wanted to own the before and after of live music nights, turning concert traffic into meaningful in-restaurant moments and positioning the brand as the natural gathering place surrounding the summer concert season.
Impact
Boston Pizza owned the night before & after the show.A recipe for success
Content drove a measurable increase in foot traffic during concert nights.
RBCxMusic
RBCxMusic is the brand’s music platform built to connect music fans with more access. The bespoke social-first creative strategy sought to position RBCxMusic as a natural part of the live music experience, not just a corporate sponsor around it.
The creative approach was rooted in the festival-goer mindset: Collaborating with culturally relevant creators to create content that felt timely & relevant.
From developing the brief, creative content execution & paid amplification, content was rooted in being genuinely useful to music-fans planning their festival experience.
Impact
The program exceeded benchmarks across engagement and conversion and thanks to a strong year of results, the brand returned for another year of the program.Driving Fans from Feed to Festival
The work drove awareness for the RBCxMusic program and helped increase in-person attendance at the on-site brand activations across festivals in Canada.
I collaborated with many talented people to create everything you see here.
Metrics and insights shown are selectively shared & do not include confidential or proprietary information.
Content shown includes creator-owned assets used under standard portfolio-use practices, featuring creators across Toronto’s food, music, and lifestyle community.
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