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The Go Rogue Challenge
Our Audience Insights:
To get Canadians talking about the all new Nissan Rogue, we wanted to show how the car is designed for the Canadian lifestyle.
❋ A decline in air travelCanadians were going on more road trips than ever.
❋ A rise in "challenge" style content.From MrBeast to James Corden, creator duos were taking over the internet by hitting the road and turning challenges into shareable content.
We tapped into how our audience behaved online and in real life, & developed an integrated strategy that sent beloved Canadian creator duos head-to-head on an interactive road trip: The #GoRogue Challenge.
Impact
85% higher CTR than brand assets, 70% + VTRAverage engagement of 14% across social content4,000+ Test drives booked
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Simplifying the journey from points to travel with the TD First Class Visa Infinite Travel Credit Card
Our Audience Insight:
For many travellers, points feel abstract until they can see what those points actually unlock. Our opportunity was to connect TD Rewards to tangible travel moments.
Earn, Redeem, Repeat
Earn, Redeem, Repeat
We built an integrated content strategy designed to move audiences from travel inspiration to card consideration.
Using trusted travel voices across wellness, travel, and destination content, we translated TD Rewards’ flexible redemption story into real-world travel scenarios by showing how points could unlock more value through partners like Expedia.
Content was developed across Meta, YouTube, and TikTok, with organic and paid assets working together to drive education, consideration, and card sign-ups.
Impact
Google: Exceeded benchmarks across all assets, with an average of 10% above benchmark performance.Meta: Exceeded the VTR benchmark of 1.53% across paid assets.TikTok: Almost 2 times higher than the set VTR benchmark, and above the benchmark for average watch time.
I collaborated with many talented people to create everything you see here.
Metrics and insights shown are selectively shared do not include confidential or proprietary information.
Content shown includes creator-owned assets used under standard portfolio-use practices.