Sneaker Drop!

Sneaker Drop!

Sneaker Drop! Sneaker Drop!

Sneaker culture moves fast and the most important moments happen around the drop.

At Foot Locker, I helped tap into that trend to create digital experiences that connected product, culture, and community.

To strengthen Foot Locker’s digital presence, I led initiatives that focused on growth, platform development, and brand storytelling, including:

Launching the Launch Locator app across Canada designed to help consumers track sneaker releases in real time, bridging the gap between online anticipation and in-store demand.

Developing and executing an Instagram growth strategy which involved building an in-house content studio.

Leading strategic partnerships with brands like Nike & adidas to bring campaigns to life across digital channels.

Impact

  • Social audiences grew 4× in one year.
  • The app contributed to an increase in sales  as a result of reduced purchase friction.
  • Strengthened Foot Locker’s positioning within sneaker culture.